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Growing your Indie Game Company part.1

My introduction to game development started with a level editor that came in blender. From the moment I got my first level finish and i was running around in something I had created, my desire to learn how to develop games was set in stone.

Step 1:

1. Figure out the studio you want to be in five years time, and constantly ask yourself if what you are doing gets you closer to that goal.

2. Keep your day job. While a forty-hour-a-week job might not give you much time to work on your own projects, you do need to generate some income while you’re building your startup.

build a product to push to the public and focus on getting feedback to improve your game.

3. Develope for Multiple platforms Don’t focus solely on Facebook or solely on iPhone apps, for example.

4. Use advertising and virtual goods in order to generate revenue. The new Facebook Credits program will likely be a boon to gaming startups as new users will feel more comfortable spending credits rather than handing over payment information. Make a game available for free. Make a game easily available – just a mouse-click, for example, rather than requiring a download or a lengthy signup.

5. Use Social media to build fans to build your team. Use Twitter and Facebook to spread awareness about your game. Identify your fans and reward their loyalty when they spread word about your game. Use a blog to help build your online credibility.

Step 2: User Content

If you don’t have the resources to make large amounts of content yourself, why not give players the tools to do it? An even better argument is that it is almost a certainty that players will come up with things for your game that you would never have created in a million years. Use free, cheap,or open technology

Step 3: Sale Digitally

The ability for developers to deliver their games directly into the hands of their audience is an enormous step forward in terms of efficiency. The resources required to distribute games over the internet are microscopic compared to the cost of pressing, packaging, and shipping physical copies of games to stores all over the world.

New digital platforms on consoles such as Xbox Live Arcade, which serve as more favorable outlet to less resource intensive games, still hold many of the downfalls of a closed platform. By developing your games on open platforms like the computer or the web, the resources you would have spent fulfilling the requirements of a closed platform can be saved.

Step 4:Use a lawyer for contracts.

Employment and copyright laws are very complicated. Just because you commissioned and paid for a specific asset doesn’t mean that you can use it wherever you want.

stay tuned next time Feel free to share your insights in the comments below!

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