The business world can be hard to understand. It changes day-to-day and is affected by myriad of economic factors. Yet many consumers still think of gaming as a kid’s thing that doesn’t merit serious consideration or scrutiny. They can be great or terrible, memorable or forgettable, and everything in between. In 2014 the industry was a $21 billion business in the U.S. And still, in the rare instance that the nightly news even mentions video games, it’s likely to be an ill-informed. About 59% of Americans play video games, according to estimates from the ESA (the gaming industry’s major trade and lobbying group).
But who are the real gamers Kids? or adults?